Privacy Policy

Last Updated: August 28, 2026

Emberwood (“Emberwood,” “we,” “us,” or “our”) respects your privacy and is designed around data minimization.

We collect the information reasonably necessary to provide, secure, support, and improve Emberwood. We do not collect personal information simply because it may be useful someday.

We do not sell personal information. We do not rent customer data. We do not use customer account information, connected website content, or customer business data for third-party advertising.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, create an account, use our services, connect your website or other services to Emberwood, communicate with us, or otherwise interact with Emberwood.

1. Information We Collect

The information we collect depends on how you interact with Emberwood.

Information You Provide

We may collect information you provide directly, including:

• Name.
• Email address.
• Business or organization name.
• Website address.
• Account and login information.
• Business goals, preferences, target audiences, services, products, service areas, and other onboarding information.
• Content preferences, publishing preferences, approval settings, and related account settings.
• Photos, images, and other content you choose to provide for use with Emberwood.
• Communications you send through support requests, forms, email, or other channels.
• Billing and subscription-related information.

Payment card information may be collected and processed directly by our payment processor. Emberwood does not store complete payment card numbers on its own systems.

Information From Your Website

Emberwood may analyze publicly available information from a website you provide to us.

This may include:

• Products and services.
• Business locations and service areas.
• Existing website content.
• Published articles or posts.
• Business descriptions.
• Publicly displayed contact information.
• Other publicly available information relevant to understanding the business and its content.

We use this information to build and improve the business profile used by Emberwood.

Information From Connected Services

If you connect Emberwood to WordPress or another supported service, we access information necessary to provide the features you authorize.

For WordPress, this may include:

• Posts and other website content.
• Post titles.
• URLs.
• Publication dates.
• Categories and tags.
• Images and metadata.
• Content history.
• Information necessary to publish content when you authorize that function.
• Technical information necessary to maintain the connection.

We may store authentication tokens, connection identifiers, or similar credentials required to maintain an authorized connection.

These credentials are used only to operate the integration and are restricted from unauthorized access.

Analytics and Performance Information

If you connect analytics or search-performance services, Emberwood may process information such as:

• Page views.
• Search impressions.
• Search clicks.
• Traffic sources.
• Website engagement.
• Content performance.
• Related website and content metrics.

We use this information to understand how content performs and improve recommendations for your business.

Automatically Collected Technical Information

When you use Emberwood, we may automatically collect limited technical information such as:

• IP address.
• Browser type.
• Device type.
• Operating system.
• Pages viewed.
• Features used.
• Login and session information.
• Date and time of activity.
• Security, error, and diagnostic logs.

We use this information to operate, secure, troubleshoot, and improve Emberwood.

2. Sensitive Information We Do Not Request

Emberwood does not require highly sensitive personal information to provide its standard services.

Do not submit information such as:

• Social Security numbers.
• Government identification numbers.
• Medical records.
• Biometric information.
• Financial account passwords or credentials.
• Other highly sensitive personal information unrelated to your use of Emberwood.

If sensitive information is unintentionally included in website content or materials processed through Emberwood, we do not treat that as permission to use it for unrelated purposes.

3. How We Use Information

We use information to:

• Create and maintain accounts.
• Provide the Emberwood service.
• Analyze websites and existing content.
• Build and maintain business profiles.
• Generate content recommendations.
• Research, create, optimize, schedule, or publish content.
• Analyze content performance.
• Improve future recommendations and results.
• Provide customer support.
• Send service-related notifications.
• Process subscriptions and payments.
• Maintain authorized integrations.
• Diagnose technical problems.
• Prevent fraud, abuse, unauthorized access, and security threats.
• Maintain and improve Emberwood.
• Comply with applicable law and enforce our agreements.

We do not use customer information for materially unrelated purposes without appropriate notice and consent where required.

4. Artificial Intelligence and Automated Processing

Emberwood uses artificial intelligence and automated systems to provide portions of the service.

Depending on the features you use, information processed by these systems may include:

• Your business profile.
• Website content.
• Existing articles and content history.
• Products and services.
• Target audiences.
• Business goals.
• Content preferences.
• Research materials.
• Performance information.
• Instructions and feedback you provide.

We may provide this information to technology providers that perform AI or related processing on our behalf.

We provide those providers only the information reasonably necessary to perform services for Emberwood.

Emberwood does not sell customer content or personal information to AI companies.

Emberwood does not use customer content to train third-party general-purpose AI models. If we introduce an optional feature in the future that would require such use, we will disclose that use and obtain any required authorization before enabling it.

5. How We Disclose Information

We do not sell personal information.

We may disclose information to service providers that help operate Emberwood, including providers of:

• Cloud hosting.
• Database infrastructure.
• Artificial intelligence services.
• Workflow and automation infrastructure.
• Email delivery.
• Customer support.
• Authentication.
• Analytics.
• Security services.
• Error monitoring.
• Payment processing.

We provide these companies only the information reasonably necessary to perform their services for Emberwood.

We may also disclose information when reasonably necessary to:

• Comply with law, regulation, legal process, or a governmental request.
• Protect the rights, property, or safety of Emberwood, our customers, or others.
• Investigate fraud, abuse, security threats, or violations of our agreements.
• Complete a merger, acquisition, financing, reorganization, or sale of some or all of the business.

We do not provide customer personal information to unrelated companies so they can independently market their products or services to you.

6. Advertising and Retargeting

Emberwood may use limited advertising technologies on our public marketing website to advertise Emberwood to people who have previously visited our website.

For example, a visitor to the Emberwood website may later see an Emberwood advertisement on another website or platform.

These technologies may use cookies, pixels, device identifiers, or similar tools to recognize that a device previously visited the Emberwood marketing website.

We do not use customer account information, connected website content, imported WordPress content, business profiles, content history, private dashboard activity, or other customer service data for advertising purposes.

We do not sell personal information to advertisers.

We do not allow advertisers to use customer service data to build advertising profiles.

Where required by law, users may opt out of targeted advertising through our cookie controls or other privacy mechanisms we provide.

7. Cookies and Similar Technologies

Emberwood may use cookies and similar technologies.

We divide these technologies into categories based on their purpose.

Necessary Cookies

Necessary cookies may be used to:

• Keep users signed in.
• Maintain secure sessions.
• Authenticate accounts.
• Remember essential account preferences.
• Remember the language and region selected for the public marketing website through the emberwood_locale cookie.
• Protect accounts from abuse.
• Prevent fraud.
• Maintain the security and basic operation of the service.

These cookies are necessary for Emberwood to function and generally cannot be disabled through our cookie controls.

Analytics Cookies

We may use limited analytics technologies to understand:

• How visitors find Emberwood.
• Which pages are viewed.
• Which features are used.
• How visitors interact with our website.
• Whether pages or features are functioning properly.

Where required, analytics cookies will be subject to user consent or opt-out controls.

Advertising Cookies

We may use advertising cookies or similar technologies on the Emberwood marketing website to measure advertising performance and show Emberwood advertisements to previous website visitors.

Advertising technologies are not used to access or target advertising based on customer account data or content processed through the Emberwood service.

Where required by applicable law, advertising cookies will not be activated until the user has provided the required consent.

Users may reject optional advertising cookies through our cookie settings.

8. Cookie Choices

Where applicable, Emberwood provides users with clear choices regarding optional cookies.

Our cookie controls may provide options such as:

Accept All | Reject Optional | Cookie Settings

Rejecting optional cookies will not prevent access to the core Emberwood service.

Necessary cookies may remain active because they are required for security, authentication, or basic site functionality.

Where required by law, Emberwood will recognize legally applicable browser-based privacy signals or universal opt-out mechanisms that Emberwood is required to honor.

9. Customer Content

You retain ownership of the content and business information you provide to Emberwood, subject to the rights described in our Terms of Service.

We process customer content only as necessary to provide authorized Emberwood features, including:

• Analyzing existing content.
• Generating recommendations.
• Creating content.
• Publishing authorized content.
• Evaluating results.
• Improving recommendations for your account.

Emberwood does not claim ownership of your existing website content merely because it is imported, analyzed, or stored by the service.

10. Publicly Available Information

Emberwood may collect and analyze information that businesses have made publicly available on the internet when necessary to provide the service.

For example, during onboarding Emberwood may analyze the website you provide so it can identify information such as your products and services, service areas, existing content, likely target audiences, and other relevant business information.

You may be asked to review, correct, or supplement information Emberwood identifies from publicly available sources.

We do not treat public availability as permission to use information for unrelated purposes.

11. Email Communications

We may send service-related emails including:

• Account verification.
• Password or security notices.
• Onboarding updates.
• Content approval requests.
• Publishing notifications.
• Integration alerts.
• Billing notices.
• Important service announcements.

You may also choose to receive marketing communications.

You can unsubscribe from marketing email at any time using the unsubscribe mechanism provided in the message.

Certain operational, billing, security, and account-related communications may continue while you maintain an Emberwood account.

12. Data Retention

We retain information only for as long as reasonably necessary to:

• Provide Emberwood.
• Maintain legitimate business records.
• Maintain security.
• Resolve disputes.
• Prevent fraud.
• Comply with legal obligations.

Retention periods may vary based on the type of information.

When an account is closed, we may delete or de-identify information after an appropriate retention period unless continued retention is required or permitted by law.

Information may remain temporarily in backups, security logs, or disaster-recovery systems until removed through normal deletion cycles.

13. Data Security

We use administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include:

• Access controls.
• Authentication.
• Encryption where appropriate.
• Secure credential storage.
• Restrictions on privileged credentials.
• Monitoring.
• Backups.
• Security logging.

No online system can guarantee absolute security.

Customers are responsible for protecting their account credentials and should notify us promptly if they believe their account has been compromised.

14. Your Privacy Choices and Rights

Depending on where you live, you may have legal rights concerning your personal information.

These may include the right to:

• Request access to personal information.
• Request correction of inaccurate information.
• Request deletion of certain information.
• Request a copy of certain information.
• Object to or restrict certain processing.
• Opt out of targeted advertising where applicable.
• Withdraw consent where processing is based on consent.
• Appeal certain privacy decisions where applicable.

To make a privacy request, contact us using the information below.

We may need to verify your identity before completing certain requests.

Authorized agents may submit requests where permitted by law.

We will not discriminate against you for exercising privacy rights provided by applicable law.

15. Business Customer Content

Emberwood is primarily a business-to-business service.

Content provided, connected, or made available to Emberwood may occasionally contain information about individuals, such as employees, customers, authors, or other persons appearing in website content.

Business customers are responsible for ensuring they have appropriate rights to provide or authorize Emberwood to process such content.

Emberwood processes such information only as necessary to provide the features authorized by the business customer or as otherwise permitted or required by law.

16. Children’s Privacy

Emberwood is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13.

If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.

17. International Users

Emberwood is operated from the United States.

If you access Emberwood from another country, your information may be transferred to and processed in the United States or another country where Emberwood or its service providers operate.

Where required by law, we will use appropriate safeguards for international transfers of personal information.

18. Third-Party Websites and Services

Emberwood may contain links to or integrate with third-party websites and services.

Their privacy practices are governed by their own privacy policies and agreements.

This Privacy Policy does not control how independent third parties process information outside the services they provide directly to Emberwood.

19. Changes to This Privacy Policy

We may update this Privacy Policy as Emberwood changes, our practices evolve, or legal requirements change.

When we update the Policy, we will revise the “Last Updated” date.

If a change materially affects how we use personal information, we will provide additional notice or obtain consent where required by law.

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact us at: